Blending between theory and practice, CRM Marketing Expert track covers the fundamentals of what CRM is, the role of CRM Marketer, the business acumen and the creative and tech side of CRM and how to use personal branding to your favor. The track will be taught in both English and Arabic
It's an interactive track where you will learn Lifecycle Marketing from scratch. Fees are 4,000 Dirhams
The track will equip you with the knowledge needed to start your career in Lifecycle Marketing.
What is CRM Marketing? And role expectations.
Business Accument: Understanding your business, competitors and customers.
Building your strategy; customer journey mapping and documentation.
CRM channels anatomy & Creativity
Analyzing and picking your tool stack
Building your first project
Personal branding, Resume and portfolio creation and interview skills.
This track if for junior Lifecycle marketers, business owners or complete beginners who want to learn about this field.
You have less than 1 year of experience in CRM Marketing
You're shifting your career to CRM with little to no knowledge about it
You never heard of the role before and want to understand the function
Track SUMMARY
START DATE
October 1 2025
DURATION
12 Weeks | 1 Session/week
WHAT YOU WILL LEARN
Blending between theory and practice, CRM Marketing Expert track covers the fundamentals of what CRM is, the role of CRM Marketer, the business acumen and the creative and tech side of CRM and how to use personal branding to your favor. The track will be taught in both English and Arabic
Tack cost is 4,000 Dirhams
85% of the fees are refundable till Sept 15
