Hello! I’m Alex, a CRM and Lifecycle Specialist with 8 years of experience, dedicated to helping you drive omni-channel engagement and customer value for DTC brands. I specialise in marketing automation, customer insights, LTV optimisation, and email deliverability.

I’m passionate about customer-data-driven marketing and bring an international perspective from living and working in France, New Zealand, Hong Kong, and Australia. When I’m not crafting campaigns, you’ll find me practising Bikram yoga, Muay Thai, or spending time with my family.

Here’s what you’ll gain from our mentorship:

• Expertise in Automation and Personalisation

• Strategies for Inbox Deliverability

• Insights on Segmentation and Platform Migration

• Deep understanding of Customer-driven Insights

• Mastery of Owned Channels (web, SMS, email, WhatsApp)