Hi, I'm Arsalan, a seasoned Lifecycle marketing and marketing automation expert with 6+ years of experience.

I'm a technical growth marketer. With expertise in implementation of crm systems, data models, experimentation, and email deliverability.

But also love unlocking growth through retention levers by automation, personalisation, segmentation and engagement programs.

Proficient with tools like Salesforce Marketing Cloud, Oracle Responsys, Braze and many more.

Data enthusiast with a Master’s in Business Analytics, constantly applying data learnings into crm and lifecycle programs.

Have worked with Fortune 500 companies and startups across various industries, including fintech, gaming, food, luxury makeup, travel, fitness, and HVAC. My experience spans North America, Asia, the Middle East, and Europe.

Passionate about mentoring in CRM, email marketing, and marketing automation.

My mentoring topics:

• Implementation of CRM systems

• The right data model for your CRM

• A scalable lifecycle strategy

• Optimisations tactics

• Starting a career in CRM and lifecycle