I am a CRM and Lifecycle Marketing expert with over 12 years of experience in digital marketing campaigns and 4 years specializing in lifecycle management in the fintech sector. Currently, I serve as the Lifecycle Manager at a unicorn startup in Mexico, where I've led teams to achieve outstanding results in customer acquisition, retention, and engagement.

I have extensive knowledge of CRM platforms, particularly as a certified Braze expert, which allows me to design and execute highly effective marketing campaigns. I am passionate about integrating AI and machine learning into CRM strategies to enhance customer experiences and optimize performance.

Mentorship topics:

• Braze: Certified expert with comprehensive knowledge.

• Growth Mindset: Innovative strategies for business expansion.

• Acquisition, Activation, and Retention Strategies: Developing programs that increase customer loyalty and lifetime value.

• Referral Programs: Creating successful strategies to enhance customer advocacy.

• Building a World-Class CRM Strategy: Leveraging data and analytics for marketing success. Data governance: set frequency caps

• Team Leadership and Development: Guiding teams to achieve excellence.