I’m a globally experienced CRM and Lifecycle Marketing leader with a track record of driving customer engagement and revenue growth through data-driven strategy and platform innovation. Over the past 14+ years, I’ve led teams and transformed CRM ecosystems across India, the UAE, and Canada—working in high-growth environments across the FMCG, retail (omnichannel), e-commerce, financial services, hospitality.

Most recently, I’ve led CRM and Marketing Automation strategy across global organizations, driving scalable personalization and lifecycle transformation through best-in-class platforms. I’ve built data-driven lifecycle programs and customer-centric journeys that deliver measurable business impact. My platform expertise spans Salesforce Marketing Cloud, Adobe Marketo, Braze, Oracle Responsys, SAS (Base & Customer Intelligence), HubSpot, and more—combined with hands-on proficiency in SQL, HTML, and JavaScript. I bring a rare balance of deep technical capabilities and strategic leadership, aligning marketing, product, and data teams to create meaningful customer experiences at scale.

My career has spanned both the strategic and operational sides of Lifecycle Marketing—from launching loyalty programs and onboarding journeys to optimizing Martech stacks and introducing product thinking into marketing-led functions. I thrive in cross-functional environments where customer data, creativity, and business objectives intersect.

My Mentorship topics include:

• Lifecycle Marketing & Customer Journeys

• CRM & Martech Strategy

• Product Management

• Career Development and Job search strategy in Marketing Tech