Hey, I’m Razia.

I have a great deal of experience in CRM, Digital and Social Media Marketing and now find myself in a role in Higher Education, having previously worked across sectors and industries, giving me a broad understanding of CRM operations and digital infrastructure in those areas.

I have a good knowledge of various CRM platforms and data management tools, as well as creating relatable customer journeys and creating campaigns from inception to implementation using insight and customer driven data.

I’m a CRM specialist with knowledge in:

• Growth and development

• Retention and conversion planning

• Implementation and migration to CRM platforms

• Regulatory and best practice requirements

• Providing upskilling and training in CRM