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Valeria Nikitina
Areas of expertise
CRM
Innovation
Consultancy
overview
Hi everyone,
My name is Valeria, and I’m a CRM Marketing Manager with over 5 years of experience in B2B, B2C, and SaaS. Currently, I live and work in London.
Throughout my career, I have often been the DRI for aligning various teams' results and responsibilities. I have worked closely with operational directors, sales teams, design teams, product managers, business analysts, software engineers, and others. Over the past 4 years, I have managed and led projects across multiple locations, including the UK, EU, Singapore, Hong Kong, and the US.
My Stack: HubSpot, Marketo, Salesforce, SendGrid, Twilio, GlockApps, Google Data Studio, Tableau, Mailchimp.
My mentoring topics:
Introduction to the role of CRM Marketing Manager
CRM Marketing Strategy in Fintech and SaaS
Email Marketing Structure: Building Layouts
Campaign Optimization Tactics